BNP Paribas ‘We Are Tennis’
The BNP Paribas brand is strongly linked to Tennis through its International sponsorship, and we are proud to be associated with both Lawn Tennis Association (LTA) clubs located in the Channel Islands.
In Jersey, with the Caesarean Tennis Club a BNP Paribas funded tennis coaching programme provides 6 hours of tennis coaching for all Year 3 children in every Parish school. That’s c.800 children per annum receiving coaching, and now into its 6th year (2017) over 4,800 children have benefited from tennis coaching. Teachers also benefit from being taught by the LTA coaches in how to teach tennis in school PE lessons. The children and teachers learn important disciplines around sporting conduct and playing by rules, as well as understanding the many tennis shots and serving positions, whilst having fun at school.
At the end of each Summer, every school selects a team of 4 children to represent their class, they then get to play in the ‘We Are Tennis Primary Schools’ tournament against the other Parish schools, in a bid to win the ‘We Are Tennis’ Schools trophy!
We also sponsor the Easter and Summer Tournaments, and well subscribed annual Corporate Tennis League.
With Guernsey Tennis Club we sponsor a number of tennis events, again encouraging children to play more tennis in and out of school, such as the Schools Tennis Festival for years 3 & 4 in conjunction with the Guernsey Sports Commission, the Mini Tennis Championships which generally sees 40+ players take to the courts, the Guernsey Junior Open, and the annual Inter-schools tournament played during Wimbledon fortnight.
We are also proud to fund some of the community/outreach events such as coaching sessions for the Guernsey Sports Association for the Disabled, and as we provide goodie bags and t-shirts for all there are a lot of happy faces and renewed enthusiasm for continuing with the tips and tricks they’ve learnt.
BNP Paribas, a lasting partnership with tennis
Since 1973, the relationship between BNP Paribas and tennis has grown increasingly strong. The BNP Paribas Group is now the leading partner of the sport worldwide, sponsoring about 550 tournaments a year, both professional and amateur. The Group also finances educational and social events linked to tennis, thus combining a passion for the game with social commitment.
The support BNP Paribas lends to big international competitions enables it to convey its brand image and thus to enhance its reputation and global exposure. It is also a way of deepening its personal relationships with customers and of meeting prospects the world over.